Market Research

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SPRING 2020 - GOGI

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ABOUT THE CLIENT

GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. Offered in cost-effective programming in formats such as in- cell self-study courses, or correspondence courses, GOGI programming supports the positive decision-making of the U.S. prison population and better prepares them for success upon their release.

OUR IMPACT

  • Develop a marketing and communication strategy to increase the reach of their correspondence offering within US

  • Scaning and analysing the current online educational programmes that are available to prisoners in US

OUR CONSULTANTS

SPRING 2020 - Local Dirt

 
 

ABOUT THE CLIENT

Local Dirt was founded out of a need to support and address critical issues facing farmers today. Lack of transparency with resellers and awareness of consumers created a climate that was in dire need of change and opened our eyes to a behind-the-scenes view into the life of a farmer.

OUR IMPACT

  • Scanning, analysing and clustering all the materials that are available online regarding digital marketing for small entrepreneurs

  • Understanding which courses/tools are essentials for small businesses to successfully promote themselves online

  • Writing up a digital marketing basics course syllabus that would answer to the need of local farmers, while being practical and synthetic but complete

OUR CONSULTANTS

SPRING 2020 - PONS

 
 

ABOUT THE CLIENT

PONS is a leading developer of cutting-edge technologies and services, offering scalable solutions for the Health Industry. Founded by a group of friends who started by scribbling their ideas on a piece of paper, today they offer smart, innovative services to dozens of clients worldwide.

OUR IMPACT

  • Recommendations to complete a market study for US, Japan and Central Europe (Germany, Austria, switzerland, france, UK)

OUR CONSULTANTS

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SPRING 2020 - Talents Venture

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ABOUT THE CLIENT (RETURNING)

Pier Giorgio Bianchi, and Paolo Alberico Laddomada founded Talents Venture (TV). They wanted their start-up to offer innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades.

OUR IMPACT

  • Identifying in which other european countries (besides Italy) students recur to financing to pay their studies

  • Mapping universities/masters that are willing to help students with financial help similar to Income Share Agreement

  • Shortlisting and recommending where to expand first and why

  • Complementing final recommendations with a 1Y implementation plan with milestones, resources and timelines

OUR CONSULTANTS

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SPRING 2020 - Bead

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ABOUT THE CLIENT (returning)

BEAD (previously known as Positive Energy) was founded in July 2014 by three engineers based in Turkey and Germany, who were united by a passion for making a difference within the energy sector. Today, Positive Energy offers commercial buildings owners the disruptive solution to save energy and cost, while getting the same quality level via operating the buildings with BEADs' AI (Building’s Energy Analysing Device).

OUR IMPACT

  • Conducting market research of the Insuretech space to identify what digital technologies are incorporated into Insurance companies` claim processes

  • Helping BEAD craft their Value Proposition to Industrial property Insurance companies

OUR CONSULTANTS

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SPRING 2020 - everyone codes

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ABOUT THE CLIENT (returning)

Everyone Codes (EC) is a Vienna-based start-up founded in 2016. Starting out as refugees{code}, EC seeks to help refugees find better job opportunities in the Austrian job market by offering a 9-month programming and coding course, and directly places graduates into the workforce with their partner companies.

OUR IMPACT

  • Developing an in-depth research in the DACH region about how companies are currently re-skilling their workforce

  • Developing an attractive product in form of a long-term re-skilling training program for corporates (the training lasts at least 5 months)

OUR CONSULTANTS

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SPRING 2020 - Firstart Fitness

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ABOUT THE CLIENT

Firstart PE and Well-Being programme is a comprehensive curriculum that focuses on giving all children lifelong skills and confidence in physical activity. The Firstartcurriculum already had its first successes in Canada and conversations are currently underway with a Malaysian education delegation as well.

OUR IMPACT

  • Assisting Firstart in developing an efficient and feasible train the trainer program within Ireland

  • Assisting Firstart with its international expansion focusing on the Asian continent

OUR CONSULTANTS

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SPRING 2020 - GOGI

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ABOUT THE CLIENT

GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. GOGI is looking at developing a for-profit Community Coach training for a wider audience, which would later enable the organization to provide subsidized training to prisoners.

OUR IMPACT

  • Conducting market research to understand who the target market would be for a Community Coach training program in the US and Canada

  • Recommending a branding and marketing strategy for GOGI

OUR CONSULTANTS

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SPRING 2020 - ImagiLabs

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ABOUT THE CLIENT (RETURNING)

The aim of imagiLabs is to inspire the next generation of female technologists and increase the proportion of women studying and working in the STEM fields. Itstarted off as a research project where the team co-created ideas with young girls and where they learnt that self-expression is extremely important to teenagers, as well as their cell phones.

OUR IMPACT

  • Conducting primary research to identify currently well-functioning partnerships within the IT space

  • Identifying their value proposition and potential partners

OUR CONSULTANTS

SPRING 2020 - Kids Against Hunger

 
 

ABOUT THE CLIENT

Kids Against Hunger Canada (KAHC) is a humanitarian food-aid charity which focuses on feeding people inneed, both in Canada and around the world. KAH strives to minimize administration costs so the maximum amount of donations are going straight into the feeding program.

OUR IMPACT

  • Developing a market research of NGOs globally, looking for innovative ways of fundraising with a focus on recurrent donations

  • Recommending a way for KAH to implement a recurrent monthly donation model

OUR CONSULTANTS

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SPRING 2020 - Talents Venture

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ABOUT THE CLIENT (returning)

The start-up founders want to offer an innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades. After looking at marketing strategy and international expansion, this is the third time TV is working together with NGC to grow the organization further.

OUR IMPACT

  • Looking at and developing further TV`s existing research on successful employer branding strategies

  • Researching and understanding students college decisions and employer branding strategies that are most impactful

  • Proposing a new product/service for TV to engage with corporate clients

OUR CONSULTANTS